"So what do I ask it?" That's the question we hear most after a seller connects ChatGPT or Claude to their Amazon seller account. Not because the data is missing, but because an empty text box gives you nowhere to start. The result is vague questions ("how are sales going?") and vague answers. This guide gives you 8 ChatGPT prompts for Amazon sellers, grouped by area, plus the rules for writing your own prompts that actually work.
Why most Amazon prompts don't help
The "100 ChatGPT prompts for Amazon" lists out there are mostly about writing titles and descriptions. Useful, but that's a small slice of a seller's week. The real work is operational: figuring out what changed, finding problems, deciding what to fix first. For that, the model needs to see your data.
Two things to be clear on:
- Without a connection, ChatGPT and Claude only work on what you paste in. The prompts below still work, but you'll need to export and paste the right reports.
- With your seller account connected through an MCP connector (such as Vendooly, which uses official Amazon APIs), the model reads orders, stock, Buy Box, listings and campaigns itself, and the prompts become direct questions.
5 rules for a good Amazon prompt
Before the examples, the rules. A prompt that works almost always includes:
- Marketplace: amazon.com, amazon.co.uk... Leave it out and the model guesses or mixes them.
- Time window: "last 7 days vs the previous 7" beats "recently" every time.
- Threshold: "at least 20 clicks and no orders" turns an opinion into a filter.
- Output format: "a table with these columns" saves you the follow-up.
- Intent: say whether you want analysis only or a prepared change.
The last rule matters most. We split prompts into two families: analysis (read-only) and operational (they prepare the change, show a before → after preview and wait for your approval).
8 ChatGPT prompts for Amazon sellers, area by area
1. Seller account overview
This is your Monday opener. The closing request ("strengths and issues") forces the model to take a position instead of just listing numbers.
2. Catalog and listings: find the problems
Sorting by revenue is the trick: fix the problems that cost you money first.
3. Catalog and listings: prepare a fix
This one is operational. "Without inventing features" is essential: a listing should only claim what's true about the product.
4. Pricing and Buy Box
Before touching a price, you need to know how big the gap is and whether your margin can take it.
5. Inventory and FBA
The 21-day threshold is just an example. Set it to match your replenishment lead time.
6. Advertising
This prompt moves from analysis to action, but the final call stays with you.
7. GPSR and EPR
GPSR/EPR compliance is the maintenance nobody does until a notice arrives. If you sell into the EU, it belongs in your routine.
8. Orders and sales
The value is in the second question: not just "where", but "because of which products".
From 8 examples to a method: 27 prompts in 7 areas
These examples are a starting point. Inside the Vendooly app there's a library of 27 ready-made prompts in 5 languages, organized into 7 areas: seller account overview (3), catalog and listings (6), pricing and Buy Box (4), inventory and FBA (3), advertising (4), GPSR/EPR (4), and orders and sales (3). 15 are analysis prompts and 12 are operational. You open one, run it in your AI, and start from a result instead of a blank page.
And every Monday, if your seller account is connected and you had sales in the last 14 days, the email recap suggests "what to ask your AI this week", with prompts picked from your own data.
Using these prompts safely
Whatever the prompt, with Vendooly no write runs on its own: prices, stock, listings, bids, budgets and campaign status always show a before → after preview and are only sent to Amazon after your explicit confirmation. The details are in Action approvals, and there are more starter examples in Your first analysis and on the Vendooly MCP examples page.
Want to run these prompts on your own data? The 14-day free trial includes the full Seller + Ads plan: sign up here. To browse guides by area, start with the wiki.