VendoolyWhat is bleeding?
Terms with real spend and no orders over a fair window. Judge on clicks, not days: a term with three clicks has not failed, it has not been tested.
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The search term report, without the spreadsheet.
Everyone knows the answers are in there. Almost nobody looks every week, because looking means exporting a file, pivoting it, and remembering what you concluded last time. Connected, it becomes three questions you can ask in a minute — and the changes still wait for your approval.
You"Which search terms spent money last month with no orders?"
Assistant via VendoolyLists terms with spend, clicks and zero conversions over the window, ranked by money lost.
You decide"Add the top ten as negatives" → list shown for review → you confirm.
Historical data from your analytics store · action against live campaigns
The three questions
Most of the value is in a short list.
What deserves promoting?
Terms already converting inside broad, phrase or automatic targeting. Harvest them into their own exact keyword so you can bid deliberately instead of accidentally.
What is simply wrong?
Terms that describe a different product, a competitor's model number, or an intent you cannot serve. These become negatives, and they stay negatives.
What a report file cannot tell you
Spend is only half the picture.
The most expensive waste is not a bad keyword. It is a good keyword pointed at something that cannot convert.
Advertising into a stock-out
A term performing well on a product that is out of stock burns budget at full speed. Connected, the same question can check availability alongside spend.
Advertising without the Buy Box
If you do not hold the Featured Offer, clicks you pay for can convert for someone else. Worth checking before raising a bid.
Margin, not just ACoS
A 35% ACoS is fine on one product and ruinous on another. Fee estimates and pricing data put the number in context.
From analysis to action
Prepared, shown, then executed.
Negatives
The assistant assembles the list from the terms you agreed are irrelevant, shows it, and adds them only after you confirm.
Bids
Raising or lowering a bid is shown as before-and-after per keyword, with the count of rows affected.
Structure
Harvested terms can be created as exact keywords in the ad group you choose — again as a proposal, never as a silent restructure.
Related
Keep going.
Ask it about last month's terms.
Connect an advertising account free and start with the money that produced nothing.