Password and browser automation
If a tool logs into Seller Central as you and clicks through pages, it holds credentials that unlock everything, and its activity is indistinguishable from yours. Amazon's agent rules exclude this pattern outright.
The honest answer is: it depends on three things, and none of them is the model. What matters is how access is granted, what the assistant can change without you, and whether you can undo it yourself. Judge any tool — including ours — on those three.
This single detail separates most of the risk from most of the safety.
If a tool logs into Seller Central as you and clicks through pages, it holds credentials that unlock everything, and its activity is indistinguishable from yours. Amazon's agent rules exclude this pattern outright.
With official OAuth you approve a specific seller account and region at Amazon itself. The tool receives scoped access, never your password, and the grant is visible and revocable in Seller Central.
A legitimate tool sends you to an Amazon-hosted authorization screen. If the login form lives on the vendor's own website, that is the signal to stop.
The realistic failure mode is not a dramatic breach. It is an ordinary mistake, executed quickly, across many rows.
Reading freely is fine. Writing should be a proposal: which SKU, what value before and after, how many rows — shown to you, sent to Amazon only after you confirm.
Server-side caps on bulk operations mean a single misread instruction cannot rewrite an entire catalogue, even if you approve too quickly.
You should be able to end access from Seller Central yourself, immediately, without emailing anyone's support team.
If something goes wrong you need to reconstruct which change was made, when, and on whose authority. Amazon's rules expect that record to exist.
If an agency runs several accounts, each request must stay bound to one org, seller account and marketplace, with no bleed between them.
We never ask for Seller Central credentials. Authorization happens on Amazon, tokens are encrypted server-side with AES-256-GCM, and no password is ever typed into an AI conversation.
Prices, stock, listing content, bids, budgets and campaign state are prepared as proposals with before-and-after values, and bulk operations are capped server-side.
You end access from Seller Central at any time. The service is operated by Coralis S.r.l.s. in Latina, Italy, within the European Union.
This page is general information, not legal advice. The authoritative source for your obligations is the current agreement in your Seller Central account.
Connect a single seller account, ask for a change, and watch it wait for you.