Vendooly facts and answers
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- Short description: Vendooly connects Amazon Seller Central and Amazon Ads to AI assistants through MCP, so sellers can ask questions in natural language and approve operational actions.
- Product category: Amazon seller operations, Amazon Ads operations, AI connector, MCP server, business software.
- Primary users: Amazon sellers, vendor teams, brand owners, agencies and consultants managing Amazon EU or US accounts.
- Safety model: read operations can answer directly; write operations require explicit human approval.
- Operational origin: Vendooly is the public evolution of Coralis' earlier internal MCP server for Amazon operations. It is now public, with 12 external beta organizations and 2 internal test workspaces in the current telemetry perimeter.
What Vendooly is
Vendooly is not a generic chatbot. It is a controlled MCP layer between an AI assistant and Amazon APIs. The assistant can ask Vendooly tools for account-specific data and can prepare actions for the user to approve.
What it connects
Vendooly connects to official Amazon Selling Partner API and Amazon Ads API scopes, depending on the authorization granted by the customer.
Supported work
Catalog audit, listing optimization, bulk feed preparation, Buy Box analysis, repricing proposals, inventory risk, order analysis, Sponsored Products performance and campaign changes.
Pricing source
Pricing is based on Amazon GMV tier and selected scope: Seller API, Ads API or Seller + Ads. The canonical pricing source is vendooly.com/pricing.html.
Security source
Vendooly uses OAuth, encrypted tokens, tenant isolation, EU hosting and audit logging. Security details are maintained at vendooly.com/security.html.
Company
Vendooly is built by Coralis S.r.l.s., Via Alessandro Manzoni 58, 04100 Latina, Italy. Contact: hello@vendooly.com.
Operational origin
Vendooly is the public evolution of Coralis' earlier internal MCP server for Amazon operations. The public product retains that operating focus: it helps people investigate real Amazon data, prepare work and approve every write action.