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Amazon titles: meeting the 75-character limit

Since July 27, 2026 (enforced from August 3) Amazon titles must fit in 75 characters, spaces included, in every category except Media. Longer titles get rewritten by Amazon's AI; only brand-registered sellers get a 14-day review window. Vendooly finds non-compliant titles, ranks them by revenue and prepares rewrites as a preview.

Level: Beginner 5–10 minUpdated 2026-08-21

Quick answer

Since July 27, 2026 (enforced from August 3) Amazon titles must fit in 75 characters, spaces included, in every category except Media. Longer titles get rewritten by Amazon's AI; only brand-registered sellers get a 14-day review window. Vendooly finds non-compliant titles, ranks them by revenue and prepares rewrites as a preview.

What you get

Since July 27, 2026 (enforced from August 3) Amazon titles must fit in 75 characters, spaces included, in every category except Media. Longer titles get rewritten by Amazon's AI; only brand-registered sellers get a 14-day review window. Vendooly finds non-compliant titles, ranks them by revenue and prepares rewrites as a preview.

Before you start

Connect and select the correct seller account and marketplace.

Procedure

  1. 1

    Run the title audit: get the SKUs over 75 characters with their excess count, plus titles at 73–75 (no safety margin).

    Follow the steps in the order shown.

  2. 2

    Rank by 30-day sales: your best sellers are the first ones Amazon's AI may rewrite, and the first to protect.

    Follow the steps in the order shown.

  3. 3

    Have new titles prepared within the limit: brand, model and the main keyword stay in the title; everything else moves to bullet points.

    Follow the steps in the order shown.

  4. 4

    Review the before/after table and the Amazon dry-run validation: a title that would be rejected surfaces before publishing.

    Follow the steps in the order shown.

  5. 5

    Approve and apply in bulk; then enrich bullet points where the listing has fewer than 3.

    Follow the steps in the order shown.

  6. 6

    If you are brand-registered, also check 'Review Listing Changes' in Seller Central: you have 14 days to review Amazon's AI proposals.

    Follow the steps in the order shown.

Ready-to-use prompt

Audit all my listings against the Amazon 75-character title limit. Show every SKU over the limit with title, length and excess characters, ranked by 30-day sales. Then prepare shortened titles that keep brand, model and the main keyword, with a before/after table and dry-run validation. Do not apply anything without my approval.

How to read the result

Check the period, marketplace, source and units.

Verification checklist

  • Connect and select the correct seller account and marketplace.
  • Check the period, marketplace, source and units.
  • Vendooly separates observed data, calculations and assumptions. No change is made without approval.

Attention

  • Verify the seller account and marketplace before proceeding.
  • Changes require explicit approval.

Sources and method

Official sources consulted; always verify date, marketplace and feature availability.

Limits

Vendooly separates observed data, calculations and assumptions. No change is made without approval.